Fix Collision — Ariela Danaei

Brand Identity · Auto Body & Collision Repair

The Road Back Starts Here

A collision interrupts everything. Fix Collision needed a brand that sounds like the calmest person in the room — and a mark that points the way back.

Bring it inWe'll tell you exactly what it needsInsurance handledPaperwork includedBack on the road ThursdayThe road back starts here Bring it inWe'll tell you exactly what it needsInsurance handledPaperwork includedBack on the road ThursdayThe road back starts here

The Brief

Plain.
Certain.
Unhurried.

Nobody walks into a body shop on a good day. Their commute, their week, sometimes their confidence behind the wheel — it all stopped at once. So Fix Collision's brand couldn't shout. The customer is already stressed; the brand's job is to be the steady one.

No crash talk, no urgency tricks, no exclamation marks. Just the work, explained plainly, with a timeline — and a line that places the shop at the beginning of the return to normal, not the end of an accident.

The Fix Collision S mark — a stretch of road with lane dashes

The idea

The S in COLLISION is a length of road. "The road back" is literal and personal — it's the repair, and it's the return to normal. That promise of forward motion is why a road runs straight through the mark itself.

The Mark

One mark,
every surface.

Fix Collision primary lockup — Primary lockup Signage · Uniforms · Web

Fix Collision reverse lockup — Reverse On charcoal

Fix Collision tagline lockup — The Road Back Starts Here — Tagline lockup Campaigns

Fix Collision lockup on Lane Yellow — On yellow Merch · 1-color

Wordmark Tight spaces

The S road mark in asphalt — The S Asphalt

The S road mark, reversed — The S Reversed

The road on its own — yellow lane dashes — The road On its own

Color

Asphalt
carries it.
Yellow marks
the road.

Roughly one part in ten. Charcoal carries the layout; yellow is the accent — a highlight, a button, a single line of type.
Never a background behind long copy. Yellow is a lane line, not a paint job.
Built for contrast. Charcoal on yellow and charcoal on white pass AA at any size — so yellow type never sits on white.

Two colors pulled straight off the street: the asphalt and the paint that tells you where to go. Restraint is the point — when the yellow shows up, it means something.

Asphalt Black#231F20
Neutral Black C

Lane Yellow#F2D53B
Pantone 108 C

White#FFFFFF

In The World

From the street
to the
cupholder.

The brand meets customers before they walk in — on the building, the crew and the van — and rides home with them after. Business cards at the counter, a thank-you card left in the cupholder of the finished car, and a keychain on the returned keys: the last thing the shop hands over, and the first thing they see on the road back.

Fix Collision crew polo, back — The Road Back Starts Here with a dashed road

Fix Collision thank-you card standing in a car's cupholder — The Road Back Starts Here

Fix Collision keychain back — The Road Back Starts Here, with a winding dashed road

Plain.Certain.Unhurried.

One mark,every surface.

Asphaltcarries it.Yellow marksthe road.

From the streetto thecupholder.

Need a brand peopletrust on a bad day?

Plain.
Certain.
Unhurried.

One mark,
every surface.

Asphalt
carries it.
Yellow marks
the road.

From the street
to the
cupholder.

Need a brand people
trust on a bad day?