The Brief
A concept identity for a vegan café with taste — and a point of view.
Polished typography sets the tone; a cast of stickers and one-liners gives it personality. High-end, low ego.
The Mark
The rising-steam vector signals something freshly made; the high-contrast letterforms signal where it's served. Together they read the same at 32px on a favicon and three feet tall on a lightbox.
The Palette
Three colors, no more. Green for nature and the vegan heart of it; tan for the seriousness and quiet luxury; white for the room to breathe. The green does almost all the work — calm on a menu, confident on a sign, unmistakable on a sticker.
In The World
The Voice
The Full System
The complete guideline deck — logo construction, misuse, color, type, patterns, and social. Everything a café needs to stay itself without me in the room.
