Enrollment Campaign · Fall 2026
The line that carried the whole campaign.
The brand was already theirs. I was brought in to turn it into an enrollment campaign — the message, the art direction, and the pieces that put it in front of families.
The Brief
Lev Hatorah Academy already had its identity — the shield, the palette, the name. What it needed was an enrollment push for Fall 2026: something that would speak to families across print and the street, and actually move them to apply.
So I wrote the campaign line, set the art direction, and built a repeatable ad system — one look that could carry five different messages — plus two large-format banners for the school and the neighborhood. Every piece works inside the brand, and pulls in the same direction: now enrolling.
The school's own logo, shield mark, and navy-and-gold palette. My job wasn't to redraw any of it — it was to make it work harder: a voice, a headline system, and a set of pieces that turn a known name into a full classroom.
The Ads
A navy field, a single word in gold, and a promise set in serif. The same footer signs off every time — now enrolling, with a QR straight to the application. Run it five times and it stops being an ad and starts being a reputation.
The System
The palette and mark are the school's. My part was the discipline around them — a grid and a rhythm consistent enough that a family sees one ad, then another, and reads them as the same confident voice.
In The World
